Editorial: Marketing Science, Models, Monopoly Models, and Why We Need Them
نویسندگان
چکیده
منابع مشابه
Marketing Science , Models , Monopoly Models , and Why We Need Them Steven
Despite popular belief, the marketing discipline was an offshoot of economics (Bartels 1951, Sheth et al. 1988). Early researchers, often educated in economics, felt economics was preoccupied with variables such as prices and costs. They focused on other variables. They also investigated marketing as a productive activity (i.e., adding value) by adopting different sets of assumptions other than...
متن کاملModels Are Stupid, and We Need More of Them
Despite numerous efforts extolling the virtues of formal modeling (Epstein 2008; Schank 2001; Smith & Conrey 2007; Marewksi & Olsson 2009; Farrell & Lewandowsky 2010; Weinhardt & Vancouver 2012; Smaldino et al. 2015), there remains widespread resistance among social and behavioral scientists to adopt formal modeling in their general research approach. In addition to the technical challenge pose...
متن کاملPragmatic measures: what they are and why we need them.
Pragmatic measures are important to facilitate implementation and dissemination, address stakeholder issues, and drive quality improvement. This paper proposes necessary and recommended criteria for pragmatic measures, provides examples of projects to develop and identify such measures, addresses potential concerns about these recommendations, and identifies areas for future research and applic...
متن کاملEditorial Rheumatology nurse specialists — do we need them ?
At a recent demonstration by health care staff in Leeds, the banner held by three specialist rheumatology nurses read 'People with arthritis need staff who understand it – cuts are causing chaos'. So what has happened that has caused these normally calm and hardworking nurses to protest so vociferously? As is the case with many specialist nurses, their posts are under threat. This is rather per...
متن کاملWhat Are Ontologies , and Why Do We Need Them ?
THEORIES IN AI FALL INTO TWO broad categories: mechanism theories and content theories. Ontologies are content theories about the sorts of objects, properties of objects, and relations between objects that are possible in a specified domain of knowledge. They provide potential terms for describing our knowledge about the domain. In this article, we survey the recent development of the field of ...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Marketing Science
سال: 2002
ISSN: 0732-2399,1526-548X
DOI: 10.1287/mksc.21.3.223.145